mitsgriffin, Author at Mits Griffin | Intrapreneurial Marketing & Operations Director

Fine-Tuning Q1-Q4 Strategies: A Comprehensive Guide for Entrepreneurs

As entrepreneurs charting the course of their business year, understanding the unique opportunities each quarter presents can significantly enhance your strategic approach, which in turn can ultimately lead to higher productivity, increased revenue, and sustained growth. Like seasons, each quarter carries its own set of challenges and opportunities, acting as a checkpoint for businesses to […]

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The Ai Toolkit Lowdown

Business / mitsgriffin

In today’s digital age, artificial intelligence (AI) is now a pivotal tool that entrepreneurs across industries are harnessing to drive innovation, efficiency, and growth. From enhancing customer experiences with conversational AI like ChatGPT, to unlocking creative potentials with image generation tools like DALL-E and Midjourney, and streamlining operational efficiencies with process documenting tools like Scribe

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The Ultimate Guide to Intrapreneurs: Unleashing Innovation Within Your Business

Business, Entrepreneurship, Intrapreneurship, z-Featured / mitsgriffin

Revolutionize Your Business: The Untapped Secret to Accelerated Growth If you’re connected to the world of business, chances are you’ll have heard the term entrepreneur but possibly not intrapreneur. Although they sound similar, these two terms are unique and separate, and understanding the difference can be crucial when strategizing how to take your business to

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How to Create a Digital Marketing Strategy That Works

Digital Marketing / mitsgriffin

A digital marketing strategy is an essential part of any modern business. By devising and implementing a plan, you can make the most of the many opportunities available to reach and engage with your target audience. But with so many digital marketing channels to choose from, how do you know where to start? And once

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The 5 Biggest Myths Coaches Believe About Marketing

Digital Marketing / mitsgriffin

As a coach or consultant with expertise outside of the world of business, you may have some misconceptions about marketing. You might think that only tech-savvy people can create successful marketing campaigns, or that you need to spend a lot of money to see any results. But the truth is, marketing is within your reach

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A Tale of Two Marketing Strategies: Challenge Framework vs Webinar Marketing

Virtual Event Marketing, z-Featured / mitsgriffin

The Two Giants of Virtual Event Marketing If you’re an expert, coach or consultant who’s looking to launch or scale your business, you may have heard that virtual events are a most powerful way of generating new clients in just a matter of hours and days. You might even be debating between the two giants

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Help! My Challenge Offer is not Converting!

Challenges / mitsgriffin

Don’t panic! There are several things you can do and check to boost conversions when your Challenge event is about to close AND even once it has finished. Just read on, but first, check your conversion rate metrics. Do they match realistic/industry expectations? Although conversion statistics can vary hugely, it is worth considering each event

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What is Challenge marketing?

Challenges / mitsgriffin

Although the concept of “challenge marketing” will be known to many veteran entrepreneurs and digital marketers, this strategy has only really gained any significant world-prominence over the past few years. Pioneered and reinvented by “Kingdom Entrepreneur” Pedro Adao, it has since become a leading modern-day digital marketing framework that has quite literally taken the business

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Is crypto currency a fad?

Wealth / mitsgriffin

Something that has piqued my curiosity since 2019 is crypto. I love innovation and technology, and I am fascinated by alternate approaches to systems and structures that I don’t believe are serving us well. In my early investigations, a concept that I believe is truly worth delving into is that of the “blockchain”. Although crypto

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