Meet Murton Park, a York based charitable trust, dedicated to the preservation of the history of farming in Yorkshire. With social distancing and COVID safeguarding in place, their much loved traditional in-person Santa event was looking bleak. Event numbers would need to be significantly limited, and it was a hard call deciding whether they ought to provide for young families over the winter season or whether such a venture would put them at financial risk. But with fearless determination, Murton Park embraced technology and commission a landing page website, specifically designed to lead visitors to their ticketing system so that a range of digital tickets could be purchased online. In preparation they promoted their ideas to their growing audience and on the day of the website launch, they were thrilled and delighted to to bring in over £20K in sales before the day was out! And with the tech set up and running on auto-pilot, their numbers will not to stop. This is the power of digital marketing done right.