Challenge & Web

Digital Marketing made fun for consultants & coaches who love to teach.

Our mission is to help ambitious coaches, consultants and experts extend their influence online so they can create a greater impact offline.

Step into accelerated growth through the creation of your own virtual event & platform.

The world needs you more than ever before, but it can be easy to find yourself drowning in the net and overwhelm of digital marketing. When you don’t have time to waste, effectively up-levelling your business can be hugely challenging. In these unprecedented times, it’s imperative that you go digital. With the ability to influence others on a global platform, your online presence forms the greatest modern-day gateway to others experiencing your business first-hand. But not all marketing strategies are created equal and not all are simple to execute. It’s time to say goodbye to the grind, confusion, tech-overwhelm and marketing-overload – and say hello to building your dream business by leveraging your strengths. 

Need an active marketing strategy that will enable you to scale fast?

If you love to train and equip others, at last there is a digital marketing strategy that will play to your strengths & position you as an authority voice, so you can level-up without the grind.

Need to align your online presence with your offline reputation?

75% of visitors will judge your credibility based on your website. If you are suffering from web-shame it’s time to re-position. After all, trust & credibility are everything. 

Kirsten2 white

I am absolutely blown away. I have gone from despairing and feeling overwhelmed to a, “WOOHOO, it’s really gonna happen!!” Mits takes out the overwhelm and she explains matters in a way I can understand and creates a pathway for me to work along. 

Kerstin Wandel

Language Coach & Course Creator

Kerstin Antoncich

I can’t even put into words how amazing Mits is. I just knew she would “get it” – she somehow intuitively gets what I’m trying to say and creates a vision that stands out. She is a creative genius and an all-round lovely person and she is absolutely on your team.

Kerstin Antoncich

Psychotherapist & Course Creator

Anne Gledhill-Myhill

Mits Griffin is great to work with. I am not at all technologically minded and found getting my head round the tech a challenge. Mits came up with the ideas and delivered very quickly. I highly recommend her…

Anne Gledhill-Myhill

Women's Health Expert & Fertility Coach

Olivia Brabbs

I’m thrilled with the work Mits has done for me. She has been so approachable and helpful throughout the process and love that she explains things without jargon. Her eye for design was spot on and she responded to my needs perfectly.

Olivia Brabbs

Commercial Photographer

Sallie and Colin Black

Mits has been a gift to us! She listens and explains things well without alienating or baffling us with techy-speak.

Sallie & Colin Black

Art Coach & Course Creator

Robin Goldsbro

Mits has taken a complex world & broken down the elements into universally accessible parts. She provides the ingredients to create a wonderfully personal recipe for online success.

Robin Goldsbro

Business & Life Coach

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Mits Griffin provided a hands on personal service that was exactly what I needed. She was incredible and gave me really practical advice. She certainly has a talent for this which is fabulous.

Frances Simon

Drama Coach & Course Creator

Shaun Sutcliffe

I needed someone who was trustworthy. You’ll not meet a more genuine and honest business woman. So helpful, knowledgeable and full of integrity!

Shaun Sutcliffe

Fitness Coach


FREE to Join! 5-DAYS OF LIVE TRAINING on how to leverage the online challenge framework & maximise your impact & income.

We're in the business of changing lives. You do it through educating and inspiring action.We do it through leveraging technology and digital marketing strategies.

Mits Griffin

About Mits. I am a digital marketer and platform creator who loves to help highly ambitious experts, coaches, trainers, course creators, speakers, and consultants, build a stage where they can be extraordinary. The sad truth is that when wrapped in the ordinary, the extraordinary gets lost in the noise. This is where I can help. Whether it’s a virtual event or your web presence online, there are ways of using technology and executing strategy, to create a perfect platform where you can stand out from the crowd.

About our team. Based in York UK, we are experts in the challenge framework as pioneered by Pedro Adao, and we serve a national and international clientele. We were nationally selected to be one of only 50 digital creatives invited to take part in the Church of England Digital Live Labs 2019 and we received regional recognition as finalists for the WMB Business Service Provider Awards 2019. We are also one of the few companies world-wide that is under the direct mentorship of Pedro Adao – the pioneer of the modern-day digital challenge framework that is taking the digital marketing industry by storm… first through his elite 25K Mastermind Program, then his Certified Partner Program, and more recently through the Crush It U Academy & Crush It Alumni.

Don't let the tech be your biggest hurdle.

Under-utilised and often neglected, don’t make the mistake most  make, of ignoring your online presence. Don’t let the tech be your biggest hurdle.

Infinitely greater than what you thought was possible.

Challenge Secrets Course

By "Crush It" pioneer Pedro Adao


Crush It Masterclass 2022